SEO for car dealers is the process of optimizing your website and web pages to rank higher in search engine results pages (or SERPs). The more visible your dealership’s website is in SERPs, the more likely it is that you’ll receive quality leads from consumers looking for a new vehicle.
Automotive SEO strategies are a must for any dealership that wants to be found online. Focusing on three key SEO strategies – Best Technical SEO Practices, Human-First Content, and Local Listings Management – will help you get more organic website traffic, more leads from qualified customers, and ultimately, more sales for your dealership.
SEO for Car Dealers: Winning Strategies for More Sales
Car dealers need to have their websites set up and optimized for SEO so they can show up in searches that include the name of their dealership, car models or services, as well as local locations like nearby cities and towns. Local search optimization involves adding your business location to your website copy, using the names of surrounding towns in title tags and meta descriptions, as well as ensuring that your dealership has a robust local listings profile on Google Maps and third-party sites.
With the right automotive SEO strategy, your dealership can move from page two or three of organic search results to the coveted top spot on SERPs. The dealership at the top of SERPs gets the bulk of clicks from consumers, meaning more sales for your brand. Our team of expert digital marketers at Dealer Authority has the experience, expertise, and industry insights to develop a car dealership SEO strategy that delivers high-quality leads, phone calls, and foot traffic to your dealership.